For UK trades — plumbers · electricians · roofers · heating engineers

AI is sending your customers to your competitors.

When someone asks ChatGPT or Google for a plumber near them, it names three firms — and you’re not one of them. Find out why, free, in 60 seconds.

Free · no card · works on any platform
A peek at your full reportSample — not your data
SAMPLE
citedby.co.uk/audit · riversideplumbing.co.uk
The verdict
When someone asks AI for a plumber in Oxford…
I’m looking for a plumber in Oxford — who do you recommend?
I’d recommend Oxford Heating & Plumbing — strong local reputation and reviews. Premier Plumbers Oxford is another solid option.
✗ Riverside Plumbing isn’t in the answer — that job goes to someone else.
You: 38 · top rival: 8111 things holding you backmost are one-click fixes
Your full report also covers
You vs competitorsKeyword gapsSite healthGoogle BusinessCitationsA fix for every issue
Behind the scenes

Every month, this lands on your site.

Articles, pages, AI-visibility tracking, page-title fixes — all running, none of them needing your web designer. You log in once a month to tick off a few articles. The rest of the month it just appears.

01

Articles, in your voice.

Up to 4 a month, on the keywords your customers are actually typing. They publish themselves to your site on the schedule you pick.

02

A page for every service × postcode.

Cover 5 postcodes, you should have 5 pages — “Plumber in Salford”, “Plumber in Stretford”. We write them. They go live. Each one ranks better than one generic page.

03

AI visibility, tracked and improved.

We ask ChatGPT, Perplexity and Google AI “best plumber in your area” every month. Tell you what they say. Fix what’s stopping them saying you.

citedby.co.uk/dashboard/content
Drafts · 2
Emergency boiler service near M1 — what to expect
812 words · drafted 7 May · ready for review
Needs review
How fast can a Bristol plumber actually get to you?
734 words · drafted 6 May · ready for review
Needs review
Scheduled · 1
Boiler servicing in BS1 postcode — full guide
scheduled for 12 May · 9am
Scheduled
Published · 18
10 emergency plumbing situations — what to do first
live on yoursite.co.uk · 23 Apr
Live
Plus the on-page technical work — page titles, meta descriptions, schema markup, social previews. Auto-applied via one script tag. Web designers don’t touch this. Agencies bill it as “extra”. We just do it.
The three things doing the heavy lifting

Three big features. Each one replaces an agency line item.

Below are the three flagship features. The other 27 are listed in detail on the features page if you want the full picture.

01Monthly autopilot

On the 1st of every month, a full month of SEO runs without you.

At 02:00 UK on the 1st, the loop kicks off: refresh your keyword targets, regenerate your topic map, write your articles, build your service-area pages, refresh the geogrid rank tracker, push everything to your website, schedule social posts, post to your Google Business Profile, and email you a one-page summary. You wake up to a month of SEO, done. No briefs to write. No drafts to chase. No agency standup.

  • +Articles, in your voice, scheduled and live
  • +Service-area pages, written and published
  • +AI visibility tracked across ChatGPT · Perplexity · Google AI
  • +Local pack rank checks, monthly heatmap
  • +GBP post + Buffer social drafts queued
Monthly run · 1st of the month · 02:00 UK
Live
02:00Refresh keyword targets
02:08Regenerate topic map
02:14Write 4 articles · in your voice
02:42Build 3 service-area pages
02:51Publish to WordPress
02:53Refresh geogrid rank scan
02:58Schedule Buffer drafts
03:01Post to Google Business Profile
03:02Email summary to younow
Pages matrix · Manchester area · 4 services × 5 postcodes
20 cells
Salford
Stretford
Didsbury
Altrincham
Sale
Boiler service
8.4
7.2
5.1
3.8
6.0
Emergency call
9.1
6.8
7.9
5.6
2.4
Bathroom fit
5.2
3.1
2.8
7.4
5.9
Drains
1.9
4.5
6.2
2.6
8.1
High opportunityDecentTough
02Service × location pagesPro

A landing page for every service in every town.

Pick your services. Add your locations. We build a matrix grid showing the keyword opportunity score for every service-in-every-town. Click any cell and we write a full landing page — voice-matched, locally relevant, with proper trust signals — and push it to your site. A 5-service × 4-town shop is 20 ranking pages most agencies would charge £8,000 to build.

  • +Opportunity score per cell — volume vs competition
  • +Voice-matched, locally specific copy (not "we serve all of Greater Manchester")
  • +E-E-A-T trust signals — UK regulators, qualifications, real evidence
  • +Auto-publishes as Pages on WordPress · Wix · Shopify · Webflow
  • ++£97/month per extra location, articles + pages quota grows with it
03The pixel

Fix your SEO without touching your code.

Drop our 3KB script tag into your site once. From that moment, every SEO fix we approve — title rewrite, meta description, canonical, OG tags, Twitter cards, JSON-LD schema — goes live on your pages instantly. No developer. No plugin. No editor. We verify the fix overnight. Remove the pixel and the fixes vanish — so anyone who tries to copy you can't keep them.

  • +17 of the 28 audit signals fixable automatically
  • +Approve once in the fix wizard — pixel handles the rest
  • +Verified overnight: we re-fetch your page and confirm fixes are live
  • +Telemetry rate-limited and hashed — abuse impossible
  • +Works on every platform — even ones we do not natively integrate with
Pixel · live fixes
beaconing
Page title
HomeEmergency Plumber Manchester · 24/7 Call-Outs · A1
live
Meta description
Fully qualified plumber covering M1–M9. Same-day…
live
Canonical
missinghttps://yoursite.co.uk/
live
OG image + tags
missingpresent · 1200×630
live
LocalBusiness JSON-LD
missingPlumberBusiness · NAP · hours
live
FAQPage schema
missingapplied · 6 Q+A blocks
verifying
<script src="citedby.co.uk/p.js" data-token="••••" defer></script>
Plus 27 more. Topic clusters, voice profile, click-to-schedule calendar, citation gap scan, geogrid, weekly rank tracking, GBP integration, and the rest.
See all features →
Why this isn’t an agency

What 15 years of doing this taught us.

An agency rents you a person’s time. We turned 15 years of doing this for UK trades into proper systems — specifically engineered, running every month, for every customer. What you click in the dashboard is the surface. The work happening underneath is the bit an agency would charge you £20k a year for.

 
CitedBy
SEO agency
Your web designer
Monthly cost
£67 to £197
£1,500 to £2,000
£400+ "extras"
Articles a month, in your voice
Up to 4
Usually 1, often generic
Zero
Service-area pages a month
Up to 3
One-off, billed separately
Quoted as new work
AI visibility (ChatGPT, Perplexity)
Tracked every month
Rare
Not their job
What you actually see
A working dashboard
A PDF report
An invoice
If it's not working
Cancel any time
6-month minimum
Sunk cost
The patterns we saw across 15 years are now systems running every month. Plumbers, solicitors, dentists, electricians, accountants — what changed is who does the work. The customer-facing bit is a dashboard.What’s underneath is the bit that took years to build.
The technical bit, since you asked

Some of what we built. An agency hasn’t.

Skip this if you don’t care — the product works the same whether you read it or not. Read on if you want to know it’s not a ChatGPT wrapper.Here’s the actual engineering.

01

A matrix of every service in every postcode you cover.

[ services × locations × intent ]

Most agencies write one generic article a month. We build a 3-axis matrix — every service you offer × every postcode you cover × four search-intent types (urgent, commercial, informational, comparison). For a plumber with 12 services across 5 postcodes, that’s 240 specific landing-page candidates. You tick the cells you want; we write and publish them.

M1
M2
BS1
BS3
BS5
Boiler
·
·
Emergency
·
·
Bathroom
·
·
Drains
·
·
02

Articles built around topic clusters, not single keywords.

[ LSI · semantic clustering ]

We don’t keyword-stuff. Every article is mapped to a cluster of semantically related terms — LSI keywords, related questions, search-adjacent entities — so it ranks for 30 to 50 variations naturally. One article on “emergency plumber Manchester” also picks up “out of hours plumber M1”, “urgent leak repair Salford”, “24-hour boiler M2”, and the rest, without ever sounding stuffed.

emergency plumber M1
out of hours plumber
24-hour boiler M2
urgent leak Salford
burst pipe night
weekend plumber
03

Monthly citation tracking across every AI tool that matters.

[ Perplexity · ChatGPT · Google AI ]

Every month we run 30+ specific queries for each customer through Perplexity, ChatGPT, and Google’s AI Overviews. We log who they cite for “best plumber near you” type questions, who you’re losing share to, and what content patterns earn citations. That feeds straight back into next month’s article schedule.

JanFebMarAprMayJun
YouTop 3 competitors
Some of many. Per-customer voice modelling [voice profile], industry-aware schema generation [LocalBusiness · FAQPage · Service], multi-platform publishing engine [WP · Wix · Shopify · Webflow + pixel fallback], monthly audit-signal scanner [28 signals], geogrid rank tracker — and a handful more running quietly under the dashboard. We’ll spare you the rest.
Pricing

Starter is for testing the waters. Pro is for actually winning.

One article a month and a monthly audit are enough to see how this works. They are not enough to move local rankings on their own — that takes the volume, the service-area pages, and the auto-publish loop on Pro. Start on Starter if you want to kick the tyres. Be honest with yourself about what wins.

Starter
£67/mo

A trial tier. The audit, the AI tracking, the pixel, and one article a month — for kicking the tyres before you commit to the volume that actually moves rankings.

  • +Monthly audit · 28 signals
  • +1 article a month — yours to publish manually
  • +AI visibility tracking (ChatGPT, Perplexity, Google AI)
  • +Technical SEO via 1 script tag
  • +Citation audit
  • +48-hour refund · cancel any time
Start with a free audit →
Most pick this
Pro
£197/mo

The plan that actually does the SEO. Four articles a month, three service-area pages, auto-publish across every major platform, voice-matched copy. The Skip-the-SEO promise.

  • +4 articles a month, in your voice
  • +3 service-area pages a month
  • +Auto-publish to WordPress · Wix · Shopify · Webflow
  • +AI competitor intelligence
  • +Geogrid rank tracking · postcode by postcode
  • +Voice-matched AI content
  • +Priority support
Start with a free audit →
Got more than one location? Add £97/month per extra location — bumps articles and service-area pages with each one.

Right then. Audit?

Drop your URL. We’ll email you what’s broken on your site, what your competitors are doing, and what we’d fix in your first month.

Free · no card · works on any platform