The full list of what runs on your behalf every month. Click any feature to expand. The three highlighted on the home page do most of the heavy lifting — but the rest are doing the unglamorous monthly work that an agency would otherwise be charging you for.
A · Diagnosis
Find out what is broken
Before we change anything, we tell you exactly where you stand. Three diagnostic engines run on day one and re-run every month.
28-signal site audit
Every ranking signal scored in 60 seconds.
We crawl your site and grade you against 28 ranking signals: title and H1 quality, meta descriptions, schema markup, page speed, mobile readiness, FAQ structure, local-business signals (city in title, address, phone, maps embed, directory links, qualifications), AI-search readiness (llms.txt, AI-bot access), social cards, HTTPS, indexability, image alt text. You see exactly what is broken and what it is costing you in rankings — before you pay a penny.
AI visibility score (AEO)
Are you showing up when ChatGPT, Perplexity and Google AI answer customer questions?
We query the AI search platforms with the questions your customers actually ask ("best plumber in Bristol", "emergency dentist near me") and grade where — or whether — your business appears. You get a tracked AI Visibility score, the queries you are winning, the queries you are invisible on, and the recommendations that move the needle.
Competitor audit
See exactly what your top three local rivals are doing differently.
We pull the SERP for your money keywords, identify your three closest competitors, and audit them against the same 28 signals. You get a side-by-side gap report — every signal where they are winning and you are losing — and a domain-summary view of their backlinks and authority. No more guessing why they outrank you.
B · The autopilot loop
On the 1st of every month
This is the headline. Every feature on this page serves it. At 02:00 UK on the 1st, the loop kicks off and a month of SEO work runs without you.
Monthly autopilot run
A full agency’s work for you — overnight.
On the 1st of every month at 02:00 UK we run the complete loop: refresh your keyword targets, regenerate your topic map, write your articles, build your service-area pages, refresh the geogrid, push everything to your website, schedule social posts, post to your Google Business Profile, and email you a one-page summary. You wake up to a month of SEO, done.
Smart keyword research
We find the keywords you can actually rank for — not vanity terms.
We pull keyword volumes and competition data from DataForSEO, then score every term by volume divided by competition squared. Low-competition pockets in your area (boiler repair Salford beats boiler repair Manchester for a small firm) bubble to the top. Ranking #1 in five small searches beats ranking #15 in one big one.
Difficulty slider — you control the floor
Slide the keyword difficulty up or down. We re-tier instantly.
Set your max keyword difficulty anywhere from 10 to 80. We re-rank your active 15 targets locally — no extra API cost, no waiting. Bolder if you have authority, gentler if you are starting out.
Keyword swap pool
Do not like a keyword? Swap it for another in one click.
We do not just give you 15 keywords — we give you 30, with the dormant 15 sorted by opportunity and ready to swap in. Click "Replace" on any keyword and pick from the alternatives, or type your own. The dormant pool means you are never stuck with the algorithm’s first guess.
C · Content generation
Articles, written for ranking
Topic clusters, not single keywords. Voice-matched, not generic. SERP-grounded, not made up.
Topic cluster mapping
Pillar topics with full cluster maps — visualised.
For every keyword you pick, we generate a pillar topic and a cluster map of supporting articles. You see the whole content architecture as an interactive map — pillars in the centre, clusters fanning out, coverage rings showing what is done and what is left. Click any node to read it, explore article ideas around it, or commission writing.
SERP-grounded topics (PAA + LSI)
Every article is built from the questions Google is already answering.
Before we write, we pull the top 3 SERP results for your topic, extract the People Also Ask questions, mine 15 LSI keywords from the top results, and detect when a query is dominated by Reddit, YouTube or directories (so we steer you off losing ground). The articles we write include the exact PAA questions as an FAQ block — the same questions Google has already promoted.
Voice-matched AI writingPro
Articles in your voice — not generic ChatGPT copy.
We capture your voice once during onboarding: a writing sample, three tone chips, a humour archetype, and any URLs to pages you wish you sounded like. Claude distils that into a voice profile and uses it on every future article. After your first piece you give a thumbs up or down — thumbs down re-distils. The result reads like you, not like a robot.
Editorial article editor
Edit, schedule, publish — without leaving the dashboard.
Every article opens in an editorial editor: contentEditable title, lifecycle-grouped lists (Drafts → Scheduled → Published), one-click "Schedule for next slot", category picker pulled live from your WordPress, full UK timezone handling (BST/GMT). Approve and it publishes. Decline and we replace it.
Auto-FAQ schema
Every article ships with FAQ schema baked in.
We thread the People-Also-Ask questions into a proper FAQ section and emit FAQPage JSON-LD automatically. Eligible for Google’s FAQ rich results — no plugin, no copy-paste.
D · Pages matrix
A page for every service in every town
The differentiator. No other tool at this price builds entire matrices of locally-targeted landing pages and pushes them to your site.
Service × location pages matrixPro
Every service in every town — a whole matrix of landing pages, written for you.
Pick your services. Add your locations. We build a matrix grid where every cell shows the keyword volume × competition opportunity score for that service-in-that-town. Click any cell and we write a full landing page — voice-matched, locally relevant, with E-E-A-T trust signals — and push it to your site. A 5-service × 4-town shop is 20 ranking pages most agencies would charge £8,000 to build.
Multi-location add-ons
Expand to a new town for £97/month. New page quota included.
Each additional location is a Stripe add-on: £97/month buys you that location plus 2 more articles and 2 more pages monthly. Cancel a location, the add-on drops with it. No long-form re-onboarding — just a postcode and a name.
Click-to-schedule calendar
No drag-and-drop nightmare. Two clicks to schedule a month.
Click a draft → click a date. We compute the next free 9am UK slot, dodge days already booked, and lock it in. Quotas of 1–4 articles a month do not justify drag-and-drop complexity — and they break on mobile. Two-click scheduling is faster anyway.
E · Distribution
Wherever your site lives, we publish to it
WordPress, Wix, Shopify, Webflow — all native API publishing. Anywhere else gets ready-to-paste HTML in your inbox.
WordPress auto-publish
Connect WordPress once. We push articles and pages straight to your site.
Application-password connection in two minutes. One toggle and articles go live as drafts or scheduled posts; matrix pages go live as Pages. Category pickers, slug previews, scheduled UK time — all handled.
Wix · Shopify · Webflow native publishing
Not on WordPress? We publish to Wix, Shopify and Webflow too.
Native API integrations for Wix Site Content, Shopify Pages, and Webflow CMS Collections. Connect your store with one OAuth click. We even pick the right Webflow collection field and persist your choice.
HTML / email export
Squarespace, GoDaddy, hand-built? We email you publish-ready HTML.
For platforms we do not natively integrate with, every approved page renders as a standalone HTML file with title, description, canonical and OG tags, and lands in your inbox via Resend. Paste, publish, done.
IndexNow submission
New pages get pinged to Bing and Yandex within seconds.
Every WordPress publish fires IndexNow automatically. Search engines crawl new content faster — sometimes the same day instead of the same week.
Buffer social drafts
Every article ships with Twitter, LinkedIn and Facebook drafts — queued in your Buffer.
Each new article auto-generates a social draft per platform via Claude, then pushes them to your connected Buffer queue. Schedule once, share everywhere.
F · The pixel
Fix your SEO without touching your code
A single 3KB script tag. Every SEO fix we approve goes live on your pages instantly — no developer, no plugin, no editor required.
The CitedBy pixel
One JavaScript snippet. Every fix we approve goes live on your pages instantly.
Drop our 3KB pixel into your <head>. From that moment, every SEO fix we identify — title tweak, meta description rewrite, canonical correction, OG tags, Twitter cards, JSON-LD schema — is applied to your live site without anyone touching code. We verify it overnight, beacon back when fixes go live, and rate-limit telemetry so abuse is impossible. Remove the pixel, the fixes vanish.
Auto-fix engine
17 of the 28 audit signals are fixable automatically.
Missing meta description? We write one. Title too long? We rewrite. No canonical? We add one. No FAQ schema? We generate it. No local-business JSON-LD? We build it from your audit data. You approve the fix wizard once and the pixel handles the rest.
G · Local SEO
Owning your patch
Citations, local rank tracking, Google Business Profile — every monthly local-SEO chore on autopilot.
Citation gap scan
Every UK directory you should be on but are not.
On day one we scan 80+ UK directories (Yell, Thomson Local, Bark, Checkatrade, FreeIndex, Trustpilot, Google Business, Bing Places, industry-specific lists for solicitors, dentists, plumbers and more). You see which you are listed on, which you are missing, and which are highest priority — sorted by domain authority and local relevance.
Geogrid local rank tracking
See exactly where you rank across your service area.
We scan a 7×7 grid of search points around your business and plot your local pack position at each one. You see the heatmap: green where you are top 3, amber where you are 4–10, red where you are invisible. Re-runs monthly so you can watch the green spread.
Google Business Profile integration
Auto-posts to your Google Business Profile every month.
Connect your GBP once. Every month we generate a fresh local-relevant GBP post (Claude-written, with your USPs and a CTA), publish it on your behalf, and poll for new reviews so the dashboard always knows your latest review count and rating.
Weekly rank check
Track every keyword you target, every week.
Every Monday we check your position for each of your active keywords and chart the trend. You see the keywords climbing, the keywords stalling, and the ones to swap.
H · Trust & operations
The bits you do not see
The dashboard you click in is the surface. Everything below runs whether you log in or not.
Editorial dashboard
A dashboard built for solo operators, not enterprises.
Cream-paper background, Georgia serif headlines, restrained colour palette, single-line items where possible. Every page has one obvious primary action. No dashboard fatigue. No "where do I click" moments.
Claude-written monthly summary
A one-page summary of what changed, written by Claude.
The Overview page hero is a Claude-written paragraph that summarises your wins, your fixes, your next moves. No charts to interpret. No reports to read. Just plain English.
Cost protection (behind the scenes)
We run hard against expensive APIs so you can run free against ours.
Cached DataForSEO calls (48h for keywords, 30d for competitor SERPs), Anthropic prompt caching, customer-level cooldowns (1h between keyword regens, 24h between site audits), IP rate limits on the free audit, email-verification gate, sha256-hashed identifiers throughout. Costs stay flat as you grow.
UK-first everywhere
Built for UK businesses. UK English, postcodes, timezones, regulators.
Every prompt enforces UK English ("optimise" not "optimize"), UK date formats, postcodes in real format, prices in £ with comma thousands, and trust signals that cite plausible UK regulators (Gas Safe, NICEIC, FENSA, RICS, SRA, ICAEW, FMB, TrustMark) — never American ones.
Seen enough? Audit?
All of the above runs from one subscription. Drop your URL on the home page and we will show you what is broken on your site.